Augusta Platform Increases Revenue by Thousands at Home Instead Gloucester County and Sewell, NJ
Introduction and Overview
Since 2006, Home Instead Gloucester County and Sewell, NJ have been at the forefront of providing non-medical home care services in Gloucester County New Jersey. Their unwavering commitment to delivering high-quality care to older adults propels them to constantly seek innovation in identifying the most skilled, compassionate, and reliable caregivers for their elderly clients.
In the Fall of 2023, Home Instead Gloucester County and Sewell, NJ partnered with Augusta due to frustrations with their existing recruiting process, which hindered them from hiring top-tier talent at the scale they desired. As illustrated in this case study, the collaboration between Augusta and Home Instead Gloucester County and Sewell, NJ has yielded outstanding results:
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Augusta’s innovative approach enabled Home Instead Gloucester County and Sewell, NJ to hire up to four more talented caregivers compared to their previous monthly average.
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The additional skilled caregivers recruited through Augusta’s methods have contributed to a minimum monthly profit increase of $6,300 in a one month period.
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The recruitment workflow for their recruiter was streamlined, freeing her from pursuing approximately 50% of applicants who did not align with the desired qualifications.
The Results
These results were measured in October 2023. Home Instead Gloucester County and Sewell, NJ changed their recruiting workflow to Augusta’s platform and recommendations. Their new process with Augusta resulted in additional hires, revenue, profit and customer retention:
Old recruiting process without Augusta:
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Caregiver job ads distributed through a third-party system on various job boards.
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Applicants only skimmed job descriptions.
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Candidates struggled with fit assessment, submitting incomplete info.
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Recruiter invested significant time in candidates while half didn’t meet basic criteria.
New recruiting process with Augusta:
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Augusta optimized job ads on indeed.com.
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Collected 20 data points per applicant.
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Identified top 50% to assist the recruiter.
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Ensured applicants aligned with standards.
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Prompt engagement of qualified candidates.
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Recruiter prioritized interviews, reinvested time in retention.
The Details
About Home Instead Gloucester County and Sewell, NJ
The Home Instead Gloucester County Team are firm believers that every family in the area deserves personalized, in-home senior care with a compassionate touch. This conviction led to the establishment of Home Instead® of Sewell, NJ.
As a locally owned business, their team takes pride in providing friendly, responsive service right in your neighborhood. Families appreciate their team because they consistently fulfill our promises, address care challenges with compassionate, person-centered solutions, cultivate meaningful relationships with the families they assist and contribute to the well-being of our community.
Jodi Goldberg, LSW, the franchise owner of the Sewell, NJ Home Instead office established her business in November 2006 and has been its owner and operator since. Jodi holds a master’s degree in Social Work from Temple University (1999) and is driven by a desire to make a positive difference for people. Her passion lies in helping seniors maintain their independence, dignity, and safety while living at home. Jodi is fully committed to earning the trust of the families they serve by delivering reliable, responsive service through dedicated and compassionate care professionals.
Further Details on the Recruiting Problem at Home Instead Gloucester County and Sewell, NJ
As a leading provider of home care services, Home Instead Gloucester County and Sewell, NJ consistently face high demand from older adults and their families. Their major challenge emerged in the form of a significant influx of applicants, yet only a few meeting their stringent expectations. On average, the company received up to 80 new job applications each month, yet they were only able to hire around 2 new employees monthly. This posed a significant obstacle, preventing them from meeting the needs of the older adults requiring their assistance.
Collaboratively, Augusta and Home Instead Gloucester County and Sewell, NJ identified critical issues at the top of their hiring process. While exceptional candidates invested time in comprehending the job description and submitting thoughtful applications, a substantial number of today’s applicants neglected to read the job requirements. Consequently, they applied for caregiving positions that did not align with their experience level, location, and schedule. Moreover, lower-tier applicants often submitted incomplete or outdated applications.
Through reviewing applicant sources and the hiring workflow, it became apparent that there were only a couple sources producing viable applicants consistently. And, there were some opportunities to improve the speed with which an applicant got to speak with the recruiter. This situation led to the recruiter spending a considerable amount of time sifting through applications to identify candidates meeting even the most basic criteria. Consequently, the recruiter found themselves compelled to conduct phone interviews with nearly every applicant to determine their qualifications. The experience became a source of frustration and a cumbersome process for all parties involved.
Why Home Instead Gloucester County and Sewell, NJ Chose Augusta
Upon discovering Augusta through a recommendation from a fellow franchise owner who had utilized their services, Home Instead Gloucester County and Sewell, NJ chose to collaborate with Augusta. Despite having experimented with various job boards in the past, hoping to uncover a stellar pool of top-tier talent, they noticed that they were still investing a lot of time into applicants who weren’t qualified for the roles. Consequently, Home Instead Gloucester County and Sewell, NJ recognized Augusta as a distinct solution, offering a fresh approach to enhancing applicant confidence, expediting the hiring process, and automatically identifying top-notch talent.
The Augusta Solution Implemented for Home Instead Gloucester County and Sewell, NJ
Augusta’s recruitment platform employs a set of 20 screening criteria tailored for home care to assess caregiver applicants on basic qualifications. The platform is finely tuned for caregivers, achieving a remarkable 95% completion rate for all applicants on the 20 screening criteria. For Home Instead Gloucester County and Sewell, NJ, this translated to their recruiter swiftly identifying top applicants from the pool of 80 or more received each month.
Using Augusta’s Smart Application designed for caregivers, the answers provided by applicants to the screening criteria serve a dual purpose: motivating the best applicants to engage with their recruiter and efficiently disqualifying those who are not a good fit.
The Augusta Smart Application personalizes the experience for applicants as they progress. For instance, if an applicant enters a zip code close to the physical office location, they receive a personalized message indicating that the office is only a 5-minute drive away (if selected).
Simultaneously, applicants automatically identified as residing outside of Home Instead Gloucester County and Sewell, NJ’s service area are disqualified without the recruiter investing valuable time. Through Augusta’s innovative Smart Application, which automates the identification and motivation of top applicants while disqualifying those who don’t meet criteria, their recruiter saved valuable hours each week.
