Google

More and more caregivers today begin their job hunt online by searching in google. Using the Google Trends website, their data demonstrates that caregivers in the US, in particular, have drastically increased their usage of google search for finding a new job. The change from 2018 to 2023 could be because of the COVID-19 pandemic and increased utilization of digital avenues in general. If you’re considering using google pay per click (PCC) advertising to drive caregivers looking for jobs to your website, consider the terms that they use on google: such as “caregiver jobs,” “caregiver jobs near me,” etc. Also beware, that your website should be optimized for web conversion if you plan to push your ad dollars through it. This means it needs to be incredibly easy to understand what your company does, who they service, why they should work with you and a call to action.

Google Trends report on the search term “caregiver jobs near me” for the past 5 years by Region of the world. Online search for caregiver jobs is primarily from the United States.

Indeed.com

Indeed is one of the most popular job search engines out there for job seekers. And, this includes caregivers. Home Care Pulse sites Indeed as the number one source of caregiver applicants for home care agencies in their annual study. But, with most agencies using Indeed as their primary source of applicants, you’ll also find that site has the greatest competition for the same pool of caregivers in your area. It’s worth placing ads on the platform to ensure you’re not missing out, but also, continue reading this post to consider a differentiated strategy to find new pools of talent.

Glassdoor.com

Glassdoor is another great option for those in the market for a new job. In addition to job listings, Glassdoor also has company reviews from employees, salary information, and interview questions & reviews. And, with more and more pay transparency laws taking effect – notably in California in 2023 – and across the country, this makes Glassdoor a great place to get an inside look at potential employers before applying for a job. Plus, it’s a differentiated source of candidates from the typical job sites.

Facebook and Social Media

You might not think of Facebook as a go-to spot for finding qualified caregiver applicants, but hear us out - Facebook can actually be a goldmine when it comes to discovering new qualified caregivers! That's because there are BILLIONS of people on Facebook and FB Ads have the capability to target your ideal caregiver down to a very small radius around your client’s home. But don’t take our word for it, here’s some case studies on our work recruiting through FB.

Craigslist

Craigslist might not be the first site that comes to mind when thinking about job searches, but it's actually worth taking a look at! While Craigslist does have its share of scams and bogus postings, there are also plenty of legitimate users to be found on the site - especially if you're a smaller company/startup that might not have the capital to advertise on Indeed or Glassdoor. Just create attention-grabbing job posts, use your best judgment when reviewing applicants (and never give away personal information like your Social Security number or bank account info!) and you should be able to find some great applicants on Craigslist.

Conclusion

So there you have it - 5 sites agency owners must try to find new caregiver applicants online! Whether you're looking for experienced or new caregivers, one (or more) of these sites is bound to have something that's perfect for you. So what are you waiting for? Start differentiating your recruiting strategy today!

5 Sites Home Care Agency Owners Must Try to Recruit Caregivers Online

If you're a home care agency owner who's looking for new ways to generate more caregiver applicants, you might be wondering where to start your search. After all, with so many websites and job boards out there, it can be tough to know where to begin.

But never fear! We've done the legwork for you and compiled a list of 5 sites home care agency owners must try to find qualified caregivers online. So whether you're looking for your next hire or just doing some research about the best places to look for your qualified applicants, read on!