How to Create a Caregiver Job Post on Indeed That Attracts Top Talent

Struggling to attract quality caregivers on Indeed? You’re not alone! In this article, we walk you through exactly how to create an optimized caregiver job post that gets real results. We know how confusing job boards can be—figuring out the right settings, ad spend, and ranking higher in search results can feel overwhelming. But don’t worry—we’ve got you covered!

What we cover in this article:

• How to create a caregiver job post from scratch
• The best settings to use for maximum visibility
• Tips to rank higher in applicants’ search results
• How much ad spend is needed for the best ROI

Whether you’re a home care agency owner, recruiter, or HR manager, this step-by-step guide will help you hire more caregivers efficiently!

Step 1: Job Title and Location

• Job Title: Enter a clear and concise job title that accurately reflects the role you are recruiting for. We suggest using Indeed’s Hiring Insights to identify keywords caregivers are searching for in your specific service area (Learn more about Hiring Insights here).
  • Tip: Avoid obscure job titles as it can increase the likelihood of your job postings ranking lower in candidate search results.
• Location: Select the “In-person” option and specify the general location/service area where caregivers will work. Input the zip code/postal code—not your office address unless the candidate will only work at your office.

Step 2: Job Details

• Candidates are able to filter their search results based on “Job Types” and “Schedules“, so make sure to select all applicable options to increase your chances of populating in more candidate search results.
  • Note: Make sure to only select options that are applicable to the overall job posting, minimizing candidate confusion (Example: Selecting “Full-time” as the job type, yet your job title is for Part-time caregivers).

Step 3: Adding Pay & Benefits

• Pay: Candidates are able to filter their search results based on pay, so we suggest using the “Pay Range” option to increase your job post’s visibility in filtered search results. Additionally, it also showcases to candidates that there is room to grow at your agency—especially for experienced caregivers.
• Benefits: Only select benefits you can genuinely provide the candidate. Steer clear from bait & switching candidates by showcasing benefits that are not attainable for the the listed job postings (Example: Posting a Part-time job position but listing benefits only attainable by Full-time employees)

Step 4: Craft the Job Description

It’s easy to overlook something as small as your job posts, but the words used inside your caregiver job post matter and will play a powerful role in determining who you are and why a candidate should work for you.

Below are some tips on how to create an optimized job post description:

1. Start with a hook: The first sentence should grab attention by highlighting what makes your agency stand out (e.g., competitive pay, supportive team, career growth opportunities).
2. List the benefits first: Candidates prioritize what they gain from a job. Lead with benefits to entice candidates to continue reading.
3. Highlight the positions requirements: List only essential qualifications briefly. Ensure benefits outweigh requirements to avoid deterring applicants.
4. Outline the job duties: Summarize the key responsibilities a hired caregiver would need to perform.

Need help? Check out our Caregiver Job Post Generator Tool.

Step 5: Choose Your Application Preferences

• Application Method: You can decide whether you want candidates to apply through Indeed or redirected to an external application method such as an application URL.

Step 6: Apply Sponsorship & Post your job

• Choose Sponsorship: While you can post for free on Indeed, we highly advise you sponsor your job posts for better visibility. We recommend spending a minimum of $250/mo. per job posting & adjusting your spend based on the job posts performance.
  • Tip: Remember, your agency’s growth depends on increasing billable hours. Don’t hinder growth by underinvesting in caregiver recruitment.
• Post the Job: Once your job is posted, it may take up to 24-48hrs. for the job to populate in candidate search results, so be patient.

Final Tips for Success

1. Monthly Review: Continuously assess your job posts to ensure they align with your recruitment needs.
2. Adjust Budget: Scale spending based on applicant volume—increase for more applications or reduce if overstaffed.
3. Follow Indeed Guidelines: Adhere to Indeed’s job posting policies.
4. Create Multiple Posts: You should have job postings specific to each recruiting need at your agency. Enabling you to target candidates based on specific shifts, experience levels, location, and much more.

By following these steps, you’ll create an optimized caregiver job post on Indeed that attracts the right candidates and supports your agency’s growth.