How to Create a Caregiver Job Post on Indeed That Attracts Top Talent

Recruiting caregivers effectively is essential for the growth of your home care agency. A well-crafted job post can attract the right candidates and help you build a strong team. Below is a step-by-step guide to creating an optimized caregiver job post on Indeed.

Step 1: Start a New Job Post

• Log in to Indeed: Begin by logging into your Indeed account. If you don’t have one, create it first.
• Click “Post a Job”: Once logged in, find and click the “Post a Job” button to start the process.

Step 2: Job Title and Location

• Job Title: Enter a clear and concise job title that accurately reflects the role you are recruiting for. Avoid obscure job titles to ensure your job post populates in the correct category on Indeed.
  • Tip: Use Indeed’s Hiring Insights to identify keywords caregivers are searching for in your specific service area. Learn more about Hiring Insights here.
• Location: Select the “In-person” option and specify the general location/service area where caregivers will work. Input the zip code/postal code—not your office address unless the candidate will only work at your office.

Step 3: Job Details

• Job Type: Select all applicable options and be transparent. Avoid selecting “Full-Time” if you cannot offer a true full-time schedule.
• Schedule: Ensure the schedule aligns with the job posting title. For example, a post titled “Weekend Caregiver” should not list “No weekends” as a schedule option.

Step 4: Adding Pay & Benefits

• Pay: Use the “Pay Range” option to increase your job post’s visibility. Candidates filtering by specific pay ranges will see your post. It also shows there is room to grow at your agency.
• Benefits: Select benefits you can genuinely offer. Avoid misleading candidates by listing benefits exclusive to full-time employees if your job post is for part-time positions.

Step 5: Craft the Job Description

Start with a Hook

The first sentence should grab attention by highlighting what makes your agency stand out (e.g., competitive pay, supportive team, career growth opportunities).

Example Hook: “Starting at $18 – $25/hr. with an excellent work environment (including 24/7 support) and full-time or part-time caregiving positions available in and the surrounding areas!”

List Benefits First

Candidates prioritize what they gain from a job. Lead with benefits to entice candidates to continue reading.

Position Requirements

List only essential qualifications briefly. Ensure benefits outweigh requirements to avoid deterring applicants.

Job Duties

Summarize key responsibilities with bullet points for clarity.

Example Duties:

• Assist clients with daily living activities such as dressing, bathing, and grooming.
• Ensure client safety and comfort while promoting independence.
• Provide companionship and emotional support.

Need help? Check out our Caregiver Job Post Generator Tool.

Step 6: Choose Your Application Preferences

• Application Method: Decide how candidates will apply. They can apply directly on Indeed or through an external system like Augusta by providing your Augusta application URL.
• Resume Requirement: Indicate whether a resume is mandatory.
• Background Checks: Specify if background checks are part of the process but adjust based on state-specific legal restrictions.

Step 7: Review Your Job Post

• Verify Details: Review all fields to ensure accuracy.
• Job Category: Confirm the job is categorized correctly (e.g., “Caregiver” for caregiver roles). Unique titles may fall under an incorrect job category (e.g., “Care Professional” categorized under Residential Care).

Step 8: Set Your Budget and Sponsorship

• Choose Sponsorship: While you can post for free, we recommend sponsoring your job posts for better visibility. A $250 monthly budget is a good starting point and can be adjusted based on performance.
• Tip: Remember, your agency’s growth depends on increasing billable hours. Don’t hinder growth by underinvesting in caregiver recruitment.

Step 9: Post and Monitor Performance

• Post the Job: Once satisfied, click “Save and Continue” to submit your job post. It may take 24-48 hours for review but often goes live sooner.
• Monitor Performance: Track views and applications received. Adjust your budget or job description if necessary.

Final Tips for Success

1. Monthly Review: Continuously assess your job posts to ensure they align with your recruitment needs.
2. Adjust Budget: Scale spending based on applicant volume—increase for more applications or reduce if overstaffed.
3. Follow Indeed Guidelines: Adhere to Indeed’s job posting policies.
4. Create Multiple Posts: Target specific shifts (e.g., weekend or overnight caregivers) by creating distinct job posts.

By following these steps, you’ll create an optimized caregiver job post on Indeed that attracts the right candidates and supports your agency’s growth.