Indeed.com limits free, organic job posts to one feed. What do you do now?
On October 1, 2024, Indeed introduced a significant policy update that affects how job traffic is managed on its platform. This change is pertinent to employers whose jobs are indexed on Indeed from external sources, such as a company career site, data feed, or Applicant Tracking System (ATS).
For employers NOT using any external sources to index jobs on Indeed, you are still able to post for free directly on Indeed.
Flagging Non-Sponsored Jobs:
On October 1st, 2024 when the new policy is in effect, Indeed will start flagging new and already existing job posts that were directly submitted on its platform without sponsorship. To ensure these posts continue to receive traffic and remain visible to potential applicants, employers will be required to sponsor these listings.
Note: If you are new to spending on Indeed, we suggest starting with ≈$250/mo., per job post on Indeed. This should be increased if you are in a high-competition area on Indeed. Learn how to understand your competition rate on Indeed here.
Continuation of Free Traffic for Indexed Jobs:
It’s important to note that free traffic isn’t going away for all jobs. Job postings that are automatically indexed from external sources, such as your company’s career page or an ATS, will still be eligible to receive free traffic. This aspect of Indeed’s traffic management remains unchanged, providing a cost-effective avenue for employers to reach potential candidates.
Note: Augusta is partnered & integrated with Indeed, allowing all Augusta customers to opt into Augusta's FREE auto-posting to Indeed.
Why Indeed's Change is a Good Thing
By removing free job postings from various feeds, Indeed is encouraging recruiters to invest in more strategic methods to reach the right candidates. While sponsored posts come at a cost, they offer enhanced visibility and a more consistent flow of qualified applicants.
This aims to benefit both employers and job seekers. By ensuring that Indeed’s job board minimizes the amount of duplicated jobs in applicant search results, sponsored posts receive adequate visibility and job seekers can find opportunities better aligned with their career goals.
How Augusta Can Help You Adapt
This is an opportunity to invest in new technology that gives you an ROI on your Indeed ad spend. Augusta is the first Caregiver Applicant Matching System (AMS) on the market today for Home Care agencies. It’s designed to increase your agency’s billable hours by enabling you to connect with the right applicants, and home-care-specific applicant ranking to drive client matches, empowering you with actionable data to transform your recruitment process, all while making your hiring workflows personalized at scale.
Here’s why Augusta is the perfect solution in this new recruiting landscape:
Enabling you to connect with the right applicants with our caregiver ranking
Now that you're paying for each applicant from Indeed, it's crucial to be efficient. Augusta’s caregiver-specific ranking algorithms help you focus on top candidates, making you 2,200% more likely to hire qualified applicants than those Augusta disqualified. This ensures you spend time and resources on the right hires, optimizing both your process and ad spend.
Getting more client matches with our home-care-specific data
Augusta is the only tool on the market designed just for home care agencies to get the information you need from applicants so that you can make matches with clients from the point of their application. With our comprehensive data collection and searchability you get extensive, home-care-specific data on applicants, including availability, certifications, languages spoken, experience and more.
Giving you actionable data to transform your recruitment process
Home care operators struggle to understand why so many applicants ghost them during the hiring process. You may get a lot of applicants, but few show up to your interviews. With Augusta's applicant insights, you quickly and easily identify bottlenecks in your process and can align your organization around the data that matters.
Home-care integrations and Indeed.com Integration
Augusta is an approved integration partner with Indeed.com and integrates with common software used by home care agencies today. Using Augusta, you can still get organic traffic to your job posts in addition to your highly visible paid posts. And, Augusta eliminates manual data entry to your other systems while speeding up your internal processes with the top-tier applicants. By doing these things together, you can maximize the ROI of your recruitment and matching efforts.
Maximizing ROI in a Post-Organic Job Listing World
As Indeed limits the number sources populating on Indeed search results, home care agencies must adapt to a more competitive and paid-driven recruitment landscape. This change provides an opportunity to embrace more efficient, data-driven tools like Augusta, which is specifically designed for home care recruitment. By leveraging Augusta’s home-care-specific data collection, ranking algorithms, and automation, agencies can not only maximize their ROI on paid job boards like Indeed but also focus on the most qualified candidates for their roles.
Book a demo of Augusta today.
