Introduction and Overview
Seniors Helping Seniors in Aiken, SC and Augusta, entered into a strategic partnership with Augusta in January 2024. Franchise owner, Kathy Robinson, SPHR, identified frustrating bottlenecks in their business: wasted time on low-quality applicants, heaps of manual chasing and work to get applicants to do an interview and high costs of job board advertisements.
Kathy found an innovative solution with Augusta, a platform to rapidly and automatically entice top-talent to talk with her team while limiting valuable time on applicants that weren’t qualified.
This case study reveals the outstanding results from this partnership:
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304 new billable hours per month equaling $8,200 in new monthly revenue
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40 hours per week saved on recruiting related tasks
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25% more hires than the previous year
The Results
In a significant change in late January 2024, Seniors Helping Seniors of Aiken, SC embraced Augusta’s platform and approach. This involved revamping their methods for attracting and processing applicants, integrating Augusta into their job postings and the Seniors Helping Seniors of Aiken, SC Careers Website. This strategic shift resulted in strong results: a surge in the number of interviews, hires, and monthly billings, all while streamlining the recruitment process, saving time and effort.
Kathy attributes the increase in billable hours and revenue to both the time savings and additional hires driven by Augusta. She commented, “Because the booking portion of the interviews were automated, that allowed me to bring in my assistant to help with the interviews while I could be out in the field doing home visits and signing up clients. This [Augusta] allowed my assistant to manage her workflow and bring on more caregivers.”
Old recruiting workflow without Augusta:
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Operator manually sorted through incomplete and outdated applicant information.
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Not able to identify real applicant phone numbers and email addresses with information provided by job board.
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Manually scheduled interviews with applicants.
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Differing application experiences for the applicant on the job board versus company website meant more manual work for Operator.
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Paid per qualified applicant on the job board and had to respond within 72 hours to applicants or be subject to a charge by the job board.
New recruiting workflow with Augusta:
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Used free postings on job board.
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Applicant seamlessly and automatically able to schedule an interview upon qualification.
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Detailed and accurate data collection, including updated contact information and 20 home care specific data points per applicant.
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Augusta identified top-tier candidates to focus on without manual review.
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Operator able to dedicate more time to home assessments and bringing on new clients.
About Seniors Helping Seniors of Aiken, SC
Seniors Helping Seniors of Aiken, SC is the leading provider of in-home care services for older adults in the area. Their services brighten the lives of seniors who can benefit from a helping hand and a friendly smile. Their caregivers, who are seniors themselves, make older adult’s lives easier by providing compassionate care in the comfort of their home.
Their in-home care services empower seniors to continue to live independent lives by taking care of day-to-day tasks that become more challenging as you age. As health and personal requirements change, Seniors Helping Seniors in Aiken, takes a transformational role for older adults.
About the Franchise Owner
Kathy Robinson, SPHR has a long career of serving her community through work in state and city governments. Most recently serving as Deputy Director of Human Resources for the county of Augusta-Richmond, SC. She’s a proven leader in advocating for the needs of seniors and others in the community.
Kathy is excited to work with Seniors Helping Seniors® because of their mission-driven impact on the community. Their in-home care services provide seniors with the ability to choose an independent lifestyle in their own homes, with the dignity and respect they deserve, for as long as possible. They do this by matching them with loving, caring and compassionate active mature caregivers to provide their needed services.
To learn more about this leading home care provider, contact Kathy and the team at: