How to recruit caregivers on Facebook with the right job posts
Over the last 5 years, we’ve learned what it takes to get caregiver leads via Facebook. Let’s face it: most caregivers engage daily on Facebook. How do we get their attention?🤔
Facebook can be extremely valuable for home care businesses if you know how to use it.
We have experimented and figured out what works best in order to get caregiver leads at a low cost.
Facebook has machine learning algorithms that, over time, know how to target the right caregivers.
Tips (highly recommended to watch the video):
1- Enable the job tab on your main page, which, in turn, will enable you to create structured job posts that Facebook can actually parse and understand. This will enable Facebook to target the right people for your job. If your job description is too vague, your caregivers won’t fully understand it, which results in Facebook not pushing it far and wide.
How to: Click on More on the main page, then click on Edit tabs and enable the Jobs tab.
2- Create a job post within the jobs tab and fill out all of the fields with full transparency. Make sure to provide as much information as possible. This provides facebook with structured data & your applicant will have a better application experience.
How to: Click on the job tab on your main page and then click on “Create Job.”
3- In the job post, make sure to be transparent about your pay rate and benefits. If you can’t afford giving standard benefits or choose not to, make sure to highlight what is unique about your agency and why they should work for you. For example, do you have tons of experience and can teach how to leverage their position into a career? Can you offer flexible schedules? Does your agency have a specialty that could be appealing to a certain group of caregivers? Don’t forget that you’re competing with the other agencies in your area. Why you?
4- As much as possible, don’t redirect the person to your website’s careers page. 1) It distracts the user from completing the application. There’s more “stuff” to do on a website. 2) Facebook can learn from how the user interacts with your job posting. If someone drops off, or completes it, Facebook tries to learn who’s more likely to get hired.
Make sure to post engaging content on your site weekly and allocate a small amount of money to boost your job posts. When it comes to reaching 1k people online. Facebook, if you know how to use it, is drastically cheaper compared to most competing online marketing solutions.
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