Augusta Drives Weekly Billable Hours $44,000+ at Visiting Angels of Santa Clarita and San Luis Obispo!
Geneva Gray and Renee McCloud, Franchise Co-Owners
Introduction and Overview
Visiting Angels of Santa Clarita and San Luis Obispo, CA and Augusta, entered into a strategic partnership with Augusta in the fall of 2023. Franchise co-owner, Geneva Gray identified a frustrating bottleneck in their business: a lack of qualified applicants to meet their high standards for the clients they serve. Geneva found an innovative solution with Augusta, a platform to rapidly and automatically entice top-talent to talk with her recruiters while limiting valuable recruiter time on applicants that weren’t qualified at a basic level.
This case study reveals the outstanding results from this partnership:
49% increase in weekly billable hours, equivalent to $44,314/week
136% increase in hires
112% increase in completed interviews
20% reduction in time from application to hire
The Results
In a transformative move in September 2023, Visiting Angels adopted Augusta's platform. The shift involved an overhaul of their applicant capture and processing, incorporating Augusta's insights into their job board ads and the Visiting Angels Careers Website. This strategic transition yielded an impressive outcome: their number of interested applicants, completed interviews, hires and weekly billings skyrocketed, concurrently reducing the time to hire.
New recruiting workflow with Augusta:
Streamlined experience from viewing a job ad to engaging with recruiters.
Comprehensive data collection, including updated contact details and 20 relevant data points per applicant.
Augusta identified top-tier candidates to focus on.
Improved applicant understanding of alignment with the standards of the organization.
Recruiters dedicated more time to interviewing qualified candidates, minimizing time spent on unqualified applicants.
Old recruiting workflow without Augusta:
Recruiter manually processed incomplete and outdated applicant information on all of their channels.
Top applicants went through a lengthy recruitment process. Filling out more than one application prior to the phone screen.
Challenges in applicants accurately assessing their fit for the job.
Recruiters invested time in contacting unqualified or unmotivated candidates.
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Case Study Details
About Visiting Angels of Santa Clarita and San Luis Obispo, CA
Geneva Gray, MHA and CEO, along with business partner, Renee McCloud, embarked on their journey with Visiting Angels with a heartfelt understanding of the challenges families face when caring for their elderly loved ones. In today's world, where seniors cherish the comfort and independence of their own homes, Geneva and her compassionate team at Visiting Angels shine as a guiding light. Through personalized, one-on-one care, Visiting Angels of Santa Clarita and San Luis Obispo, CA, has become a trusted name in the world of home care services.
Starting her career in a hospital, Geneva's path led her to pursue a Master's in Healthcare Administration, driven by her firsthand experiences with the needs of aging individuals. This journey ultimately brought her to the realm of home care, where she continues to make a meaningful impact.
Approaching their milestone 20 years in the field of in-home care, Visiting Angels has solidified its reputation as a leader in serving the communities of Santa Clarita, the Antelope Valley, and San Luis Obispo, CA. Known for being an employer of choice and the preferred option for seniors seeking care in the comfort of their homes, Visiting Angels of Santa Clarita and San Luis Obispo, CA, remains dedicated to delivering excellence with warmth and compassion.
For more information on their home care services, please visit:
San Luis Obispo: https://www.visitingangels.com/slo or 805-546-2080
Santa Clarita and Antelope Valley: https://www.visitingangels.com/santaclarita/home or 661-263-2273
Further Details on the Recruiting Problem at Visiting Angels of Santa Clarita and San Luis Obispo, CA
Visiting Angels of Santa Clarita and San Luis Obispo, CA, a top home care provider, faced a significant hurdle in their recruitment process: a shortage of qualified applicants attending interviews. This was due to a lengthy pre-screening process and the need for recruiters to chase unqualified candidates, leading to wasted time and lost opportunities. Moreover, many applicants dropped out of the hiring process due to its length.
In fact, in today's competitive job market, 44% of healthcare job seekers say they will ghost a company if the interview process takes too long, a trend observed at Visiting Angels before partnering with Augusta.
The collaboration with Augusta highlighted key issues in their hiring process, including applicants not aligning their skills with job requirements and starting but never completing the application and interview process. This led to recruiters spending excessive time filtering through applications and conducting numerous touchpoints to each applicant in the hopes of getting a qualified applicant on the phone.
Through this partnership, Visiting Angels aimed to streamline their hiring process and address these challenges efficiently, ensuring a smoother experience for both recruiters and candidates.
Why Visiting Angels of Santa Clarita and San Luis Obispo, CA Chose Augusta
After attending a workshop on effective recruiting strategies, Visiting Angels of Santa Clarita and San Luis Obispo, CA decided to team up with Augusta. Despite receiving numerous applicants through traditional job boards, they noticed many were spam-like or applying for multiple positions at once. Augusta offered a fresh solution, promising to boost applicant confidence, speed up hiring with automated interview scheduling, and pinpoint top talent automatically.
The Augusta Solution Implemented for Visiting Angels of Santa Clarita and San Luis Obispo, CA
Augusta's recruiting platform employs a specialized set of 20 screening criteria tailored for caregiver applicants in the home care sector. Geared towards optimizing the caregiver experience, Augusta achieves an impressive 95% completion rate for all applicants on these criteria. This efficiency enabled Visiting Angels of Santa Clarita and San Luis Obispo, CA's recruiter to swiftly identify the top 40% of applicants deserving of dedicated time and attention. And, finally, the best applicants got fast-tracked to automatically schedule an interview with the appropriate recruiter for them.
Utilizing Augusta's Smart Application for caregivers, screening criteria responses not only serve to motivate the best applicants to engage with the recruiter but also efficiently disqualify those who do not meet the requirements. The Augusta Smart Application personalizes the experience for applicants as they progress, delivering tailored messages as the applicant applies to the right home care organization for them. The Augusta dashboard makes it simpler than ever to identify, track and manage caregiver applicants from interest to hire.
Schedule a Demo of Augusta Today
Contact Augusta now to get more qualified caregivers hired.