Augusta Platform Increases Hires 2X at Lifeline Companion Services

Introduction and Overview

Lifeline Companion Services has been a leading provider of non-medical home care services in and around the greater Los Angeles, CA area since 2005. Their commitment to high-quality care for senior adults means that they’re constantly seeking innovation to identify the most talented, caring and dependable caregivers to match with the senior adults they serve. 

Lifeline Companion Services began working with Augusta in early 2023 because they were challenged that their recruiting process wasn’t allowing them to hire enough qualified caregivers. As demonstrated in this case study, Augusta and Lifeline Companion Services have been able to achieve outstanding outcomes:

• Lifeline was enabled to hire two times as many applicants through Augusta’s innovative approach to identifying and motivating top talent.

• Their recruiter’s workflow was streamlined saving her 26 wasted interviews and chasing down applicants that weren’t a good fit.

The Results

These results were measured in April 2023 compared to the previous month. Lifeline changed their recruiting workflow to Augusta’s platform and recommendations. Their new process with Augusta resulted in two times their applicant to hire rate while significantly reducing the number of unnecessary interviews with unqualified applicants.  

Old recruiting workflow without Augusta: 

• Craigslist had outdated and incomplete information about each applicant

• Applicants didn’t read the job description

• Applicants could not assess their own fit for the job

• Recruiter wasted time contacting candidates that were not qualified or motivated

New recruiting workflow with Augusta:

• Collected updated contact information and 20 data points about each applicant's experience, schedule and location.

• Augusta identified top applicants.

• Applicants understood their fit with the Lifeline’s standards.

• Recruiter spent more time interviewing good candidates and reinvested their time saved on caregiver retention.

Case Study Details

About Lifeline Companion Services

Lifeline Companion Services was co-founded in 2005 by Sherry Litt and Noma Kaz as a boutique home care agency specializing in one-on-one personal care to seniors aging in place at home.

Sherry and Noma founded Lifeline to educate and provide options to families faced with caring for a loved one whose wishes are to age in place in their own home. From personal experience they knew that not everyone can adjust well to leaving their family home for a senior community, especially when there may be some cognitive or chronic care needs that require one-on-one oversight and care.

Their journey continues as they address the ongoing challenges facing our senior population today and the families who care for them. They have already assisted over 450 clients ranging in age from 55 to 105. 

As they look ahead to celebrating their 19th-year of in-home care, they could not be prouder of the journey and the gratitude received from the families and clients served and the dedication of their personal care attendants who have served them.

From the Lifeline team, “Our seniors deserve to be seen, heard and respected, and at Lifeline, they are.”

Contact Lifeline Companion Services for more information about their home care services at (818) 557-6200 | info@lcsinhomecare.com 

Further Details on the Recruiting Problem at Lifeline

As a premier provider of home care services, Lifeline’s services are constantly in demand by senior adults and their families. They discovered their biggest challenge was a high volume of applicants, but very few that met their high expectations. In a typical month, Lifeline was receiving up to 80 new applications to work for their company, yet little more than 2% were hireable. At this rate, they had no way to serve all of the senior adults that needed their help.

Together, Augusta and Lifeline were able to identify critical problems closer to the top of their hiring funnel. Great applicants take the time to read the job description and thoughtfully consider their application. However, many applicants today do not read the job description and end up applying for caregiving positions which don’t match their experience level, location and schedule. And, when lower-tier applicants did send in applications, they were often incomplete or had old information.

For Lifeline, this resulted in the recruiter spending most of the time culling through applications to identify candidates that even meet their most basic criteria. And, their recruiter was forced to perform phone interviews with almost every applicant, just to find out whether or not they were qualified. It was a frustrating experience and a painful process for everyone involved.

Why Lifeline Chose Augusta

Lifeline decided to work with Augusta after learning about the company through an educational event demonstrating caregiver applicant trends and data. While in the past they had tried many different job boards hoping that they would find a great pool of top-talent, none of the applicant sources seemed to be dramatically better than another. For this reason, Lifeline saw an entirely different solution with Augusta: a new way of building applicant confidence, improving speed to hire and ability to identify top-talent automatically.

The Augusta Solution Implemented for Lifeline

Augusta’s recruiting platform uses a set of 20 home care specific screening criteria to evaluate caregiver applicants in a home care-specific manner. Augusta’s platform is optimized for caregivers and as a result Augusta is able to get 95% of all applicants to complete the 20 screening criteria. For Lifeline this resulted in their recruiter being able to quickly identify top-applicants from the 80+ received in any given month.

Through Augusta’s Smart Application for caregivers, the applicant’s screening criteria answers are leveraged to both motivate the best applicants to talk to their recruiter and swifty disqualified applicants that were not a good fit. To motivate top applicants, the Augusta Smart Application becomes personalized to applicants as they complete it. For example, when the applicant fills out their zip code and it is near the physical office location of the office, the applicant receives a personalized message on their screen telling them that it’s only a 5 minute drive to the office (if selected), while applicants who were automatically identified as living outside of Lifeline’s service area were able to be disqualified without the recruiter spending any of her valuable time on them. Through Augusta’s innovative Smart Application to automatically identify and motivate top applicants, and disqualifying unqualified applicants, their recruiter saved hours every week.

Schedule a Demo of Augusta Today

Contact Augusta now to get more qualified caregivers hired.