Greg's results: 110% More interviews; more "right" matches hired.

Home Instead Pasadena Achieves Massive Surge in Caregiver Recruitment Within Just 3 Months!

Revolutionize your caregiver recruitment! Augusta is your game-changer for home care agencies. Don't just take our word for it—hear it from Dr. Gregorio Sanchez, owner of Home Instead franchises in Pasadena and Monrovia, CA. Thanks to Augusta Home Care Recruiting, he's witnessed an exhilarating DOUBLE in caregiver numbers in just 3 months!


Case Study Results

Greg has build an impressive home care agency in southern California. He knows that his growth depends on hiring more of the best caregivers.

Over two 6 week periods, Augusta did an A/B test covering 875+ applicants sourced through Greg’s own Facebook Ads and Indeed.com.


About Greg and Home Instead in Pasadena and Monrovia, CA

Dr. Gregorio Sanchez Jr. received his Ph.D. in Chemistry from the University of Southern California (USC) and worked as a Research Scientist in the pharmaceutical industry for 15 years. His transition to a Home Instead franchise owner was catalyzed by his experience as a family caregiver and his desire to provide the highest quality of care to the most vulnerable in our community.  Dr. Sanchez is a staunch advocate for “person-centered” care within the aging adult and developmentally disabled populations. Greg is a member of the Service Provider Action Committee for the Lanterman Regional Center; the Co-Chair for the California Chapter of the Home Care Association of America; an adult education advisor, focused on enhancing home care aide training programs throughout the state. Dr. Sanchez is preceptor for USC Lenord Davis School of Gerontology graduate students interested in non-medical home care case management and holds an adjunct faculty position at Pasadena City College. Most recently Greg and his team were awarded a 2023 CalGrows Innovation Grant by the California Department of Aging for their work in creating new training pathways for direct care workers.


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What we changed in Greg’s application process:

  • Improved the applicant experience.

  • We removed the previous leaks and drop-offs in the hiring funnel. This sped up time from application to first interview by days.

  • Implemented our technology which qualifies and motivates the best candidates to self-schedule their first phone interview. Qualification process is hyper-specific to home care and geo-locates applicants.

  • Gave more of the right information to Greg’s recruiters.

“For my friends in Home Care, I would strongly recommend Augusta… It’s a great way for any home care operator to start driving home care aid candidates into your recruitment pipeline!”

Dr. Gregorio Sanchez, Owner

Home Instead Pasadena and Monrovia, CA