What is Inbound Caregiver Recruiting? And Why it Matters for your Home Care Agency

10 years ago, caregiver applicants might have walked into your home care agency off the street and applied to work for your agency on the spot. The world has changed in some pretty significant ways since then. Caregiver job seekers today typically begin their job search online, first. The search term “caregiver jobs near me” has nearly doubled in popularity compared to 5 years ago, according to google trends.

In this post, we’ll cover:

• What is inbound marketing and inbound recruiting

• how to get started with inbound recruiting

• Identifying your ideal candidate persona

• Content creation for home care

• Creating a delightful candidate experience