Home Care Caregiver Recruiting Lesson #3: How do I get more caregivers to like my Facebook page?

Here’s Home Care Caregiver Recruiting Lesson #3: How do I get more caregivers to like my Facebook page?

“Let’s support each other. Like my page and I’ll like yours. Let’s increase our like count to get more traffic.”

Here’s why this does not work.

It makes sense early on when you build your page to get some initial likes from people in the industry. Facebook wants to know that you’re not a hacker and having real people in your industry liking your page initially will remove that hurdle. 

The big question is: should you continue doing this long-term? How many of those is enough? Should you add your friends who are not in the industry?

10 years ago, adding a lot of followers mattered but Facebook got smarter in order to avoid those overseas click farms that create fake followers.

We post our home care recruiting lessons learned quite frequently. Check out our other Caregiver Recruiting Lessons for Home Care Agencies, here.

Here’s the scoop: Facebook not only looks at the number of followers but also who the followers are. Unless home care operators and your personal friends are part of your desired audience, I would not recommend adding many of them. And, Facebook doesn’t tell you this explicitly in their help and support content. You have to really read between the lines to figure this out… or learn from people like us who have been using Facebook to recruit caregivers for 6+ years.

If your main goal is to hire caregivers and get clients, then your goal is to have clients and caregivers follow your page (and not your friends).

Post content that caregivers and clients will like to see. It could be educational, it could be inspirational, it could be as simple as congratulating a caregiver in your agency. If they like the content, they will naturally follow your page. Think of what you would like to see if you were in their shoes. 

Facebook then takes all of that engagement data, followers and people engaging with your posts, and gets an idea of what your ideal audience is. So when you make a job post, it will target people who are similar to those who interacted with your previous posts.

In summary, don’t add your friends to your page unless they are your target audience. Create content people love and they will love you in return.

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