Indeed.com ended free, organic job posts for your home care agency. What do you do now?
So, you recently tried to post a free job ad on indeed.com and you got flagged. Ugh! Don’t worry, you didn’t do anything wrong. Indeed.com made a big change to their posting policies.
On October 1, 2024, Indeed will officially phase out organic job listings, leaving home care agencies and recruiters in search of new strategies to maintain volume in their talent pipelines. For those who have long relied on the free traffic and visibility from organic posts, this change is bound to shake up recruitment practices.
However, this shift also presents a significant opportunity to embrace efficient, data-driven recruiting solutions—like Augusta—which will become even more essential in this new landscape.
In this blog post, we'll discuss why Indeed’s move is actually a good thing, how you can adapt to the change, and why tools like Augusta are now more valuable than ever.
The End of Free Organic Job Listings: What it Means
Indeed, the dominant player in the recruiting world with over 200 million resumes and a 31.09% market share, announced it will no longer support traffic to organic job listings. In simple terms, this means free job posts on Indeed will no longer attract candidates, leaving most employers with the only option of using paid or sponsored listings.
For years, recruiters, especially from home care agencies, have benefited from the organic visibility Indeed provided. Indeed’s reasoning is that the marketplace has become oversaturated with poorly maintained listings, diminishing the user experience. By prioritizing paid posts, Indeed aims to boost listing quality and level the playing field for all businesses, regardless of size.
While daunting, this is a wake-up call to optimize recruitment processes for quality over quantity. It’s also an opportunity to focus on innovative tools that make the recruitment process more streamlined and effective.
Why Indeed's Change is a Good Thing
Indeed’s decision might seem like a blow to recruiters, but it’s a move toward more efficient, targeted recruitment. Organic listings, while free, often had limited reach and lower visibility. They required constant refreshing and maintenance to stay visible, with many posts quickly becoming lost in the noise.
By eliminating organic posts, Indeed is pushing recruiters to invest in more targeted and efficient methods of reaching the right candidates. Sponsored posts, though more expensive, provide better visibility and more consistent applicant flow.
This new model forces recruiters to focus on what really matters—creating well-crafted job listings and optimizing their recruitment strategy. Rather than casting a wide net and hoping for the best, you can now concentrate on reaching the most qualified candidates who are a better fit for your roles.
How Augusta Can Help You Adapt
This is an opportunity to invest in new technology that gives you an ROI on your Indeed ad spend. Augusta is the first Caregiver Applicant Matching System (AMS) on the market today for Home Care agencies. It’s designed to increase your agency’s billable hours through enabling you to connect with the right applicants, home-care specific applicant ranking to drive client matches, empowering you with actionable data to transform your recruitment process, all while making your hiring workflows personalized at scale.
Here’s why Augusta is the perfect solution in this new recruiting landscape:
Enabling you to connect with the right applicants with our caregiver ranking
Now that you're paying for each applicant from Indeed, it's crucial to be efficient. Augusta’s caregiver-specific ranking algorithms help you focus on top candidates, making you 2,200% more likely to hire qualified applicants than those Augusta disqualified. This ensures you spend time and resources on the right hires, optimizing both your process and ad spend.
Getting more client matches with our home-care specific data
Augusta is the only tool on the market designed just for home care agencies to get the information you need from applicants so that you can make matches with clients from the point of their application. With our comprehensive data collection and searchability you get extensive, home-care-specific data on applicants, including availability, certifications, languages spoken, experience and more.
Giving you actionable data to transform your recruitment process
Home care operators struggle to understand why so many applicants ghost them during the hiring process. You may get a lot of applicants, but few show up to your interviews. With Augusta's applicant insights, you quickly and easily identify bottlenecks in your process and can align your organization around the data that matters.
Home-care integrations and Indeed.com Integration
Augusta is an approved integration partner with Indeed.com and integrates with common software used by home care agencies today. Indeed’s new policy allows free, organic posts only under the circumstance that they’re posted by an approved Applicant Tracking System partner or an XLM feed. Using Augusta, you can still get organic traffic to your job posts in addition to your highly visible paid posts. And, Augusta eliminates manual data entry to your other systems while speeding up your internal processes with the top tier applicants. By doing these things together, you can maximize the ROI of your recruitment and matching efforts.
Maximizing ROI in a Post-Organic Job Listing World
As Indeed phases out organic job listings, home care agencies must adapt to a more competitive and paid-driven recruitment landscape. This change provides an opportunity to embrace more efficient, data-driven tools like Augusta, which is specifically designed for home care recruitment. By leveraging Augusta’s home-care-specific data collection, ranking algorithms, and automation, agencies can not only maximize their ROI on paid job boards like Indeed but also focus on the most qualified candidates for their roles. In a post-organic world, Augusta ensures that recruitment efforts are streamlined, efficient, and yield better hiring outcomes.
Book a demo of Augusta today.
